Wednesday, February 19, 2014

Beauty: Made in Korea


South Korea x Thailand:
It seems like Thailand is soon to be graduating from its internship with South Korea in the field of cosmetics and aesthetics.The land of smiles, which from the past few years have been an ace for medical and cosmetic tourism globally is getting a wider stretch.

With all eyes in Asia, competition in the cosmetic tourism industry is getting consequently stiffer as years turn pages, and superior South Korea has got something to worry about now that Thailand is wanting a piece of her piece.


So how has South Korea inspired Thailand?

With so many factors to consider: an individual's unique standard of beauty, media, and culture; all of these may have the crumbs to trace back where this beauty craze started.

In Asia, having more arrows pointing toward the southeast, having snow-white skin is a huge determinant of outer beauty. Fairer skin (would) tend to be more attractive in the eyes of the demographic.

The subsequent result? In Korea, Japan and most of the northern Asia where most people genetically have lighter complexion, are now being the gauge of beauty standards and usually looked upon by most of Thais and the rest of SEA(southeast asia).

The southeast has been on years of extensive learning, trying to decode the whitening secret of Koreans which apparently, and somehow is an inherent gift of genetics- But who says it's impossible? Thai doctors have brought home with them the knowledge and technology from all over the world including South Korea. Whitening treatments, pills, cosmetics are now on the market and is tagged cheaper but are equally as effective as what competitions offer.

Just how many clinics in Thailand are offering procedures named as such:

Korean style rhinoplasty
Korean-white system
Korea nano white

These Korean variation of cosmetic procedures might just be a "goodie" marketing strategy for businesses, but nevertheless, it would still be patronized as long as the whitening wave and cosmetic culture stay in Thai atmosphere.


Grocery?-- Forget the Kimchi

Over-the-counter beauty products such as whitening lotions, creams etc. that are made from Korea, with a South Korean flag and writing printed on the packaging appears to glow more in the eyes of buyers. These imported products started the fanfare; gaining the trust of consumers with the promise of flawless Korean beauty.

But who says Thailand is falling short in this? Thailand hospitals, clinics, and pharmaceuticals are already producing their own line of cosmetic products and is also well-favored locally. For example, Yanhee, a recognized international hospital in Bangkok for cosmetology has their products shelved in 7/11's across the country; an indicator that locally-made products can also make an appeal to the masses.


Skin deep beauty, precisely

Thailand has not hit the breaks yet with just whitening pills and procedures under its belt. Cosmetic surgery is a big trend in Thailand regardless of age and sex. South Korean celebrities, pop stars, even commoners, that display doll-like facial and body features in daily publicity has influenced a great number of Thais to recreate themselves physically to get the look.

With the high demand of cosmetic surgery in Thailand, there's no need for Thais to fly overseas for aesthetic procedures. Hence, foreigners are now turning their heads to Thailand for cheaper and efficient cosmetic tourism. Thailand has now got highly-skilled, internal calibur surgeons that can do all the magic.

If this trend and the Thailand's good reputation and competitive pricing will stay on the same track , cosmetic tourism will continue to bring a big bag of fortune to Thailand economic-wise and medically-wise.




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